I had the pleasure of working with Sara on Canva's product marketing leadership team. She was an awesome partner and brought a ton of insight and experience to every project she led, which translated to outstanding results for the business.

Sara delivered one of our largest product launches, Canva for Teams. From helping to guide conversations around packaging and pricing, to coaching her team to deliver world-class segmentation and data-backed messaging, Sara's work successfully brought a brand new business subscription to millions of users worldwide.

Beyond that, she also brought a wealth of experience to PMM at Canva, and led our refreshed B2B segmentation strategy, as well as working with marketing leadership to rearchitect how our marketing team. Overall, Sara's leadership within Canva helped set us up for success not only while she was there, but for years to come.

- Jen Thompson, Head of Product Marketing at Canva

Sara is an outstanding product marketing leader I had the pleasure of working with. She skillfully pioneered the PMM function, implemented essential frameworks, and adeptly united our GTM approach.

Her remarkable ability to collaborate across teams further elevated our success. An asset to any team, Sara's leadership and teamwork are exceptional.

- Mike Liden, Director of Revenue Enablement at ADA

Product marketing can be chaotic at times, but Sara always kept a calm, even tempered approach that helped her balance stakeholder needs while consistently executing and hitting timelines. She thrives on the kind of interdependence necessary in product marketing to balance stakeholder needs, while producing great outcomes.

Her years of experience meant she could bring frameworks, and ways of working that brought immediate, tangible value. Sara was an extremely valuable member of our team, and a joy to work with.

- Ryan Engley, Senior Vice President of Customer Success at Unbounce

Diligent’s Product Marketing role and responsibilities were split between Product Management and Corporate Marketing. Sara was able to come in and quickly identify what needed to be done to align teams across the organization. She created systems and frameworks and quickly defined OKRs, ideal customer profiles, product messaging, and strategic GTM campaigns and initiatives. I was also impressed with how quickly she was able to grasp the complex, nuanced GRC space.

I worked closely with Sara, and always found her to be incredibly organized, knowledgeable, and motivated to collaborate on plans, strategies and solving problems. She made a huge difference in the organization.

- Jenn Wallis, Director of Marketing at AWS

Sara’s drive, organization and meticulous attention to detail makes her a great product marketer. She serves her stakeholders with well-defined processes and careful selection of words to deliver audience value.

Sara proactively ensures she’s involved at key discussion and decision points which helped her understand the market and our product to quickly contribute to the team’s success.

- Himali Tadwalker, Head of Partnerships Marketing at Miro

Sara is a competent, experienced Product Marketing leader. Her years leading high-profile feature releases and brand projects have made her incredibly effective at identifying and utilising the skills in her team, and she was not afraid to roll up her sleeves and get stuck into any work that needed to be done.

She is a champion for Product Marketing as a discipline and was a force in getting key projects and roles signed off. I highly recommend her to any organisation looking for professional, astute Product Marketing guidance.

- Catherine Strydom, Product Marketing Manager at Timely